Global Yoga Market Doubled in a Decade

Yoga Day Opens New Doors in Health, Business, Tourism, and Cultural Unity

Since its inception in 2015, the International Day of Yoga has sparked a global revolution. Countries across America, Latin America, and Asia have embraced yoga, contributing to its booming popularity. According to Lalit, an official from the Apparel Export Promotion Council, exports of morning walk and sportswear have risen by 15% over the last three to four years due to the growing global interest in yoga.

Projected Growth by 2027

According to Expert Market Research, the global yoga market, which was valued at USD 37.4 billion in 2019, is projected to reach USD 66 billion by 2027. From 2021 to 2027, an average annual growth rate of 9.6% is expected.

Yoga Teachers Earning via Studios

With yoga's growing appeal in countries like the USA and Australia, there has been a surge in demand for yoga services and products such as yoga mats and apparel. Many yoga teachers are now setting up their own studios and earning a stable income.

Visa Opportunities for Yoga Instructors

In December last year, under the Free Trade Agreement (FTA) with Australia, India secured an agreement to allow hundreds of yoga instructors to receive visas each year. This indicates rising international demand for Indian yoga professionals.

15% Growth in Sportswear Exports

Yoga’s global popularity has led to a 15% increase in exports of morning walk and sportswear, especially to the US, Latin America, and Asian markets.

Apparel and Yoga Mat Industry Booming

A recent research report suggests that the yoga apparel market could reach USD 39 billion by 2028. Arvind Maheshwari, Director of Gravolite India, a yoga mat manufacturing company, stated that their business has more than doubled in the past five years. Notably, sales spike every year during the first and second weeks of June due to Yoga Day.